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This niche business was started on the discovery of how effective word of mouth marketing is. How you ask? Well, without getting into finer details, this business was convinced from a little side gig while in the university. A moderate size businesses wanted someone too ,,,,, simply talk about an application they developed.
It seemed tedious at first but after a small thought process of how to approach it, I got to work. As you'd expect, at first, some weren't very interested. But, by personaly marketing something to people, majority of the people who were interested were really involved with the app. Some would ask a ton of questions about how the app works, it's benefits, why it is they should even consider getting it. Some people even assumed I made the app! Why? You see, when you market something directly to consumers, you bring your product to them on a more personal level. AND WHEN DONE RIGHT, you can get the attention of so many people, and, at the end of the day, you strengthen your marketing efforts.