Follow your ads with google analytics

Did I mention that all this can be tracked in real time and you can collect data.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business, understand the customer journey and improve marketing ROI. ALL FOR FREE!

Google Analytics can be used to track traffic coming from social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, as long as you have the appropriate tracking set up.

To track social media traffic using Google Analytics, you will need to create a campaign URL using the Google Analytics URL builder tool. This will create a unique URL that you can use for your social media posts, and when someone clicks on that link and arrives on your website, the traffic will be tracked in Google Analytics.

You can also use Google Analytics to track social media engagement, such as likes, shares, and comments, by setting up social media tracking in Google Analytics. This will allow you to see which social media platforms are driving the most engagement, and which posts are the most popular with your audience.

Get a complete understanding of your customers across devices and platforms. By implementing Google analytics into your marketing strategy, collect data from your websites and apps to create reports that provide insights into your business.

How users interact with your platforms, what they interact with and where they go to next after leaving your sites (say they go to a competitors website to look for different prices).

Overall, Google Analytics can be a powerful tool for tracking and analyzing your social media marketing efforts, and can help you make data-driven decisions to improve your social media strategy.

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