Combining digital and physical marketing methods

Growth of online based delivery services

As the internet continues to grow, more and more people are turning to it for their everyday needs, especially deliveries. Even here in Kenya, online based deliveries are on the rise, even now post COVID.
It was predicted that between 2023 and 2027, there would be an overall rise of 174.7 million users (up 40.19 percent) in the African online market. This prediction states that by 2027, there will have been a fourth straight year of growth in the number of users, who will total 609.33 million.
There are several advantages of using an online and app based delivery service over traditional brick-and-mortar stores, like.

Advantages

1. Convenience-
online-based delivery services allow customers to order goods from the comfort of their own home or office, without the need to physically visit a store. This is especially convenient for individuals with busy schedules or those who have difficulty leaving their homes.

2. Speed-
online-based delivery services can deliver goods to customers in a relatively short amount of time, often within hours or even minutes. This is particularly useful for customers who need items urgently or who don't want to spend time traveling to a store.

3. Wide range of options-
Online-based delivery services often offer a wider range of options than traditional brick-and-mortar stores. Customers can choose from a variety of products, including those that may not be available in their local area.

4. Personalized
recommendations- Online-based delivery services often use artificial intelligence and machine learning algorithms to analyze customer data and provide personalized product recommendations. This can help customers discover new products and find items that meet their specific needs and preferences.

5. Loyalty rewards
- Many Online-based delivery services offer loyalty programs that reward customers for repeat business. These rewards can include discounts, free delivery, and other perks.

6. 24/7 availability-
Unlike traditional brick-and-mortar stores, app-based delivery services are often available 24/7. This means that customers can order goods at any time, even outside of regular store hours.

7. Contactless delivery-
During the COVID-19 pandemic, many online-based delivery services introduced contactless delivery options, which allow customers to receive their goods without any physical contact. This has helped to reduce the spread of the virus and has made app-based delivery services even more attractive to some customers.

8. Real-time tracking-
Many online-based delivery services offer real-time tracking, which allows customers to monitor their delivery in real-time. This helps customers to plan their day more effectively and ensures that they are home when their delivery arrives.

9. Competitive pricing-
online-based delivery services often offer competitive pricing, as they don't have the same overhead costs as traditional brick-and-mortar stores. This can result in lower prices for customers.

10. Feedback and ratings-
online-based delivery services often allow customers to provide feedback and ratings on their experience. This can help to improve the quality of service over time and ensure that customers receive a high level of service.

The advantages of using online-based delivery services over traditional brick-and-mortar stores are numerous and varied. From convenience and speed to personalized recommendations and loyalty rewards, app-based delivery services offer a range of benefits that are difficult to match with traditional shopping methods. Overall, the convenience, speed, wide range of options, personalized recommendations, and loyalty rewards offered by app-based delivery services make them an attractive option for many consumers.