Customer Response is Measurable

Did i mention customer response to ads can be recorded and measured? since your adverts are directly from you to them. Measuring customer response from direct marketing print media involves tracking the effectiveness in generating interest and conversions. Here are a few ways to measure customer response from distributing direct marketing print media

All digital ad campaigns (social media, web, email) are trackedthrough metrics,;

• Impressions – how many people saw the ad
• Clicks – how many engaged with it
• Conversions – how many took action (like signing up or purchasing)
• Engagement rates – likes, shares, comments, etc.

Every physical ad can include a unique QR code.
When customers scan it, the system tracks:.

• Scan count – total number of scans
• Location and time of scan – where and when the scan occurred
• User device type – type of device used to scan (e.g., smartphone, tablet)
• Conversion behavior after the scan – actions taken post-scan (e.g., visiting a site or completing a form)

Even the Augmented reality scans- AR-enhanced materials (like posters or flyers) log customer actions such as

• Total reach – overall number of unique individuals who saw the campaign
• Customer actions – specific behaviors taken by users (e.g., clicks, sign-ups, purchases)
• Engagement trends – patterns in user interaction over time
• Cost per engagement or lead – average cost associated with each user interaction or lead generated