Here's a personal story, I had a friend buying individual computer parts from Nairobi. More expensive and less variety of products. He never know that you can buy most of these parts off of international online stores and get them shipped for way less.
Freight forwarding adverts directly to consumers through direct marketing is a godsend. It's an incredible way of letting them know that you can reach them and their location. A good in-person can be much more effective than ten calls
The best way to generate inbound leads, you rightly guessed, is digital marketing.That is why at our core our advertising is getting your digital and print media to potential customers by through direct marketing.
Your business can be advertised directly to people because you are bringing your services directly to them. Most logistics companies don't necessarily specialize in digital marketing which in today's age, may be a letdown.
Why you should try directly marketing your Food and delivery services.
1. Your contact information is readily available to your customers Incase they want to reach out to you.
2. Familiarize yourself to the potential customers around you.
3. Your logistics business becomes more approachable if you directly advertise yourself to people at their homes.
4. More people will get to know your business and the different types of services you offer.
6. Your business will be first in their mind when they require similar services.
7. Personalize your marketing for different people in different locations and with different needs.
8. Also, it is a very effective way to advertise without spending too much money.
Why you should try directly marketing your Food and delivery services.
1. Your contact information is readily available to your customers Incase they want to reach out to you.
2. Familiarize yourself to the potential customers around you.
3. Your logistics business becomes more approachable if you directly advertise yourself to people at their homes.
4. More people will get to know your business and the different types of services you offer.
6. Your business will be first in their mind when they require similar services.
7. Personalize your marketing for different people in different locations and with different needs.
8. Also, it is a very effective way to advertise without spending too much money.
Different ways to Directly Market Your Logistics Business.
Local exposure and accessibility
The people around you are your immediate market. So it's easier and wiser to market yourself to them first. Plus it's easier to meet their delivery needs since they are just nearby. Also, direct marketing from home to home let's your potential customers know that their area is accessible to you and that deliveries will be fast and a little more reliable. This is an effective direct marketing strategy that can increase your business's visibility in your local area.
Digital marketing, social media, and websites
By implementing links and QR codes, as well as direct marketing through email campaigns and targeted social media ads, you can incorporate your own or custom landing pages that have everything your logistics company offers and your contact information. We also offer to design your various digital pages to integrate with your print media. This combination of digital and direct marketing can help you reach a wider audience and increase your customer base. Lean on visual content to deliver your message and make it more engaging for your audience.
Educate your customers
Inform customers of your latest services & offerings through direct marketing campaigns that highlight the benefits of modern freight shipping and logistics services. Many people may not know how cost-effective it is to use your services, not to mention the incredible access to a huge variety of products overseas. We offer to pitch your business in situations applicable and talk of different services your freight forwarding company offers. By educating your potential customers, you can attract more business and build a loyal customer base.
Adapt to digital media
As a small or medium forwarding agency, this is where you hold an edge over the big ones. The personal connection can give you a competitive edge. By offering digital integration methods in our overall service, you'll be able to market both physically and digitally to people directly at their homes. We get your single-point contact department more clients and market your latest services & offerings through direct marketing campaigns that target your ideal audience based on demographics and interests.
A Unique marketing method
Direct marketing from home to home, sending out flyers, brochures, or postcards can be an effective way to reach potential customers directly and promote your business in your local area. By using this model, you gain an edge over your competitors since they probably are not using this model. Not only do you gain that edge, but you also get more methods of bringing in business to add to your logistics company's overall direct marketing efforts.
Shows your accessible
Someone advertising your product directly to people is a great way of letting people know that hey, we can reach you and that deliveries will be fast through direct marketing. A client about your business might be that little nudge they need to actually respond to a call to action.
Offers First
It doesn't need to be said that one of the best ways of getting new customers is by giving out discounts and offers through direct marketing. You can use your offers as your main marketing strategy with and you can dictate how you would like it to be advertised.
Qr code Digital menus and functionality with direct marketing
Create an interactive landing page with your product information, contact information, social media handles and offers and attach them to qr codes. You can also change the content on the qr codes and send new offers directly to customers without a second interaction, which is an effective direct marketing strategy.
Not to mention you can also get location of scans this method, and learn how different people interact with your ad using simple google analytics. All this is completely free of course.
Advertise How-to steps for freight forwarding deliveries
Providing how-to steps for customers using freight forwarding helps to increase transparency. Customers will be able to understand the entire process and know what to expect. This can help to build trust and improve customer satisfaction, which is an important aspect of direct marketing.
Accountability and direct marketing
Market your accountability to your customers and their shipments. The most important ways that freight forwarding companies can show accountability is by assuring timely delivery of shipments, clear communication, robust quality control processes and transparency in how you run your operations. Emphasizing these aspects in your marketing strategy can help you build trust and establish a direct relationship with your customers.
Market your experience and expertise directly
A service as delicate as han pm pdling other people's property requires experience and expertise. Showing your potential customers that you have experience in your work and in this field, be it through the number of years you've had in the industry or the knowledge you have of how everything functions, is an effective direct marketing strategy.
Highlight ancillary cargo tracking services for direct marketing
One of the most effective ways to market tracking services is by highlighting the benefits to the customer. Freight forwarding companies can emphasize that tracking provides real-time visibility of shipments, allowing customers to monitor their shipment's progress and receive updates on any changes to the delivery schedule. This can help to improve customer satisfaction and build trust, which is essential for successful direct marketing.
Relationships with global partners
Let your customers know your business partners and their benefits in your direct marketing efforts. You can do this by simply telling them how collaborating with partners who specialize in your feild can help improve quality of your work. Reach a wider audience, and generate more leads.
Compliance
In the context of freight forwarding, compliance refers to the adherence to legal and regulatory requirements that govern the movement of goods across borders. Your company is required to comply with a range of rules and regulations that are put in place by national and international bodies to ensure the safety and security of the global supply chain.
Freight forwarding companies can highlight their expertise in compliance and direct marketing by emphasizing their understanding of local and international regulations, as well as their commitment to staying up-to-date with changes in the industry. This can help you to build trust with customers who are looking for reliable and compliant freight forwarding services.
Market your excellent customer service
Assure excellent customer service in your direct marketing strategy by highlighting the benefits of your service. Be it through testimonials or displaying quality certifications, always remember to assure your potential clients of your excellent customer service while advertising.
Availability of warehousing you offer
Warehousing is another service that can be highlighted in direct marketing efforts. Cost-effectiveness, better inventory management, consolidation of goods and efficient storage are some of the warehousing advantages you bring to your customers while offering this service. Use these advantages to advertise yourself and assure potential clients that their property is always safe with you.
Advertise risk management and assessment
In addition, direct marketing of your risk management and assessment solutions to new customers can help build trust and assure them that you are prepared for unexpected events that could impact their goods and finances, such as natural disasters and accidents
International payment methods
Marketing different payment methods in your direct marketing strategy makes your business more accessible to the wide variety of people making up the market. You can bring in more customers with different payment preferences by advertising this aspect of your business.
Market based on needs
In direct marketing, businesses should lead their marketing by letting customers know what they can do for them and what they should expect from their services. Businesses are made to cater to needs, and this approach can help attract more customers who are looking for specific solutions.
Target potential customers
Targeted marketing in direct marketing efforts can also be effective in reaching potential customers who are more likely to be interested in a business's products or services. By targeting specific groups of people, targeted direct marketing can result in higher engagement and conversion rates, leading to increased revenue and a better return on investment
Designing your Advertising materials.
The designs here are made from different designs platforms such as Canva Pro and Adobe Photoshop.
We design everything for your marketing materials for you to make it more convinient. Want to know more about designing, click ont the button below..
Services we offer and how our business works.
Learn about the different services we offer your business as we market it directly to peoples homes.
Flyers, posters door hangers and more...
Learn about the different types of print media we use to advertise your business and which you would like to use.
Pricing
See how we price our services and Learn how prices for different items are brokem down.