Digital Marketing
Digital display advertising is online graphic adverts. By implementing qr codes, you get advertise on a digital space by implementing rich digital website landing pages, social media handles and your contact information.
It is estimated that 70% most purchase made online are influenced, (even if not entirely) by an interaction with a brand online.
With the emergence of digital marketing, traditional marketing was re-imagined to adapt to the digital space.
Digital growth was approximated to have an ad count of 4.5 trillion online ads annually and a 48% growth, owing to how far reaching they are.
As number of Internet and smartphone users increases, people searching for products tend to do their own research without consulting a salesperson.
Implementing digital methods enables you to be visible in multiple areas online.
Tactics for implementing digital marketing
1. Search engine optimization (SEO)
2. Social media marketing
3. Video marketing
4. Email marketing
5. Website and Blogging marketing
6. Paid search/contextual advertising
7. Search engine marketing
Digital marketing also helps grow brand awareness.
By making it a regular marketing strategy, you grow the extent to which people or the general public are familiar with your business and it's brand.