The growth of food delivery has been a significant trend in the food industry in recent years. With the increasing popularity of mobile technology and on-demand services, food delivery has become a convenient option for many people who are looking for a quick and easy way to get a meal.
Additionally, the COVID-19 pandemic has accelerated the growth of food delivery as more people have been staying at home and avoiding dining out. This has led to a surge in demand for delivery services, prompting many restaurants to partner with delivery platforms to meet the needs of their customers
The growth of food delivery has also led to new business models, such as ghost kitchens, which are delivery-only restaurants that operate out of shared kitchen spaces. These types of businesses have lower overhead costs and can cater to a wider audience without the need for a physical storefront.
Direct marketing can be a highly effective strategy for food delivery businesses to promote their services and connect with customers. By using targeted messaging and personalized offers, direct marketing campaigns can increase brand awareness, generate new leads, and retain existing customers.
By leveraging direct marketing, food delivery businesses can stay top of mind for consumers and drive revenue growth through increased sales and customer loyalty
Why you should try directly marketing your Food and delivery services.
1. You assure people you can easily deliver to them.
2. Your contact information is readily available to your customers Incase they want to reach out to you.
3. Familiarize yourself to the people around you.
4. Your establishment becomes more approachable if you directly advertise yourself to people at their homes.
5. More people will get to know the different types of meals you make.
6. Your business will be first in their mind when they require food fast.
7. Personalize your marketing for different people in different locations, ages and food preferences.
Different ways to Directly Market Your Food and Delivery services.
Local exposure
Advertising in your local area through direct marketing to people is a great way to extend your marketing efforts and let yourself be known. Or any place you desire. Not to mention it is one of the best ways to create loyal customer base. We will go directly to homes, university dorms, apartments, busy commercial areas etc. to advertise your business and extend your marketing efforts.
Show off pictures of your food through direct marketing
While marketing your food, pictures are your most trusted medium. Your pictures are what people expect your food to be, (even it may not always be accurate). So a detailed high quality pictures on your print media (posters, door hangers, flyers etc) is a great way to attract more customers and keep growing your revenue streams.
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Show customers they are accessible through direct marketing
Unlike other regions with well defined addresses most people may not know the convenience of food delivery where they stay, even with the explosion of delivery apps like Uber eats and Glovo. It is like letting them know their area is accessible. Someone directly marketing your services to them might be that little nudge they need to actually respond to your CTA or your adverts. Taking your work directly to people is a great way of letting people know that hey, we can reach you and that deliveries will be fast.
Third party delivery apps
Third party apps as convinient as they are to consumers have numerous faults. They take too high of a commission, offer almost zero restaurant support and they squeeze as much out of you as they possibly can. Sadly the convinience they offer is hard to beat. And as time goes by, they are becoming more of the norm. But you can take some steps to offset the effects. For one, focus on promoting your products, even on theses platforms. Standing out can go a long way to scaling your profits.
We offer some methods to integrate your listings in a marketing strategy. - Advertise single most common meals in your overall marketing strategies. Put that meal that guarantees everyday customers on the forefront of your marketing.
Insta- meals
You can create direct links to your most sought out meals, be it on your website,app or third party(like Uber eats) listing. With a single scan a person will be taken directly to a specific meal.[picture]
Create a landing page with all your Uber eats, Glovo or Bolt listings in one place. Take customers directly to your meals for order.
Digital and Mobile marketing for Direct Marketing
Incorporate several methods to maximize direct marketing on mobile devices through your print media such as free qr codes with different functionalities, social media, website and app links. This makes your business more accessible to people through their mobile phones, increasing your direct marketing potential.
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Directly Advertising your offers and promotions
It doesn't need to be said that one of the best ways of getting new customers is by giving out discounts and offers. You can use your offers to directly market your establishment through direct marketing from home to home and you can dictate how you would like it to be advertised.
Advertise your Menu and Variety
Your menu is like a display of your businesses products. Be it your creating a new menu or just adding a few more dishes to it, you’re going to have to market it as much as possible. From home to home, you can target both regular customers and new ones. By doing this you may improve your brand to regular customers and still bring in other customers.
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Interactive menus with all of your details for Direct Marketing
Menus in food and drinks marketing are extremely important You can design and create interactive menus on your different online social media and landing pages that contain all of your information and pass them to potential clients in one go, maximizing your brand potential.
Qr code Digital menus and functionality for Direct Marketing
Create Interactive menu and attach them to qr codes along with your contact information social media handles and offers, which you can change and push offers without a second interaction with customers, increasing your potential for direct marketing.
Not to mention you can also get location of scans this method, and learn how different people interact with your ad using simple google analytics, further maximizing your direct marketing potential.
All this is completely free of course.
Delivery for Someone Else
Food delivery apps have made it incredibly convenient to order food and have it delivered to your doorstep. However, there may be times when your clients want to order food for someone else, whether it be a friend, family member, or colleague. By directly marketing to potential customers, you can let them know that they can be able to order for somone else at your establishment.
Advertise Home Delivery or Takeout Options
Home delivery saves time, as you can skip the process of driving to the store, finding a parking spot, and waiting in line. This can be especially beneficial for people with busy schedules or those who have mobility issues. Direct marketing to customers who want to order food for someone else can highlight these benefits.
Not to mention, direct advertising to them shoes that their homes are already accessible to you, further building your credibility.
Market Your Most Ordered and Incremental Orders through Direct Marketing
Say you make chips and fries. And those same chips are the most purchased orders every day. Wouldn't it be a good idea to market those same fries to more people?
Promoting incremental orders through direct marketing can help businesses improve their customer retention by providing an incentive for customers to return and purchase more.
Or look at it this way, if most of your current customers like what your serving, then new customers will probably like it too!
Market Convenience and Time Saving, and Immediate Food by directly Marketing
Convenience in businesses involves creating a customer-centric approach that prioritizes the needs and preferences of customers, providing them with convenient options to purchase, receive, and use products or services with as little effort from the customer as possible.
By advertising direct marketing deliveries and immediate food, you assure potential customers that your business is convenient to them, making it more appealing to people
Market New Food Choices to New Customers with Direct Marketing
New foods are new experiences. Everyone is always interested in trying something new. Show off your durians, black garlic, and huitlacoche, even new ramen in your direct marketing efforts.
Targeted Direct Marketing
Direct marketing can provide businesses with valuable insights into the preferences, behaviors, and needs of their target audience. By analyzing data from their direct marketing campaigns, businesses can refine their marketing strategies and improve their overall understanding of their customers.
Best use for different flyers, door hangers and posters
1. Regular and hard paper flyers - general things about your business, menus and pictures
2. Pamphlets and brochures - general things about your business, but mostly menus and pictures.
3. Posters- Pictures and quick details about your business
4. Door hangers - general things about your business, menus and pictures
5. Business cards- Mostly for distributing your contact information and your main offerings.
Want to know how to advertise Your business from door to door?
Would you like to know the best ways to advertise your specific restaurant directly to people at their homes? Just ASK US! No consultation fees, No commitments. We are here to help you make your business better! Contact Us and ask us anything you would like!
Designing your Advertising materials.
The designs here are made from different designs platforms such as Canva Pro and Adobe Photoshop.
We design everything for your marketing materials for you to make it more convinient. Want to know more about designing, click ont the button below..
Services we offer and how our business works.
Learn about the different services we offer your business as we market it directly to peoples homes.
Flyers, posters door hangers and more...
Learn about the different types of print media we use to advertise your business and which you would like to use.
Pricing
See how we price our services and Learn how prices for different items are brokem down.