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During the pandemic more people opted into their grocery foodstuffs and fruits being delivered to them. Most people assume this is what spiked the grocery delivery market. However, the growth in need for convenient online grocery shopping was not gradual. Through the years, grocery stores have been working their models into the online delivery methods, partnering with delivery apps and creating online shopping friendly websites, and using direct marketing to reach potential customers.

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With several grocery delivery services being available, with different options, prices, and delivery methods, direct marketing is crucial to stand out from the competition. Even some offer services to specific dietary needs. With the ever-growing competition, more ways to promote yourself (maybe from home to home) would be beneficial to you. Wouldn't it?

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Digital marketing, social media, and websites with direct marketing

With the growing popularity of brand positioning on digital platforms, direct marketing can be incorporated into several methods to advertise your digital spaces on print media. For one, we offer free QR code solutions with your branding colors, which can drive potential customers to your website or social media pages. You can also attach links to your rich social media pages, online menus, and more in your direct marketing efforts.

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Local audiences with direct marketing

Being a business geared to serving mostly local residents, grocery delivery establishments should find ways to market to their locals more efficiently. One notable way you might do this is by advertising from home to home directly through direct marketing. By giving you means to directly market to people, you are able to expand your reach to your local market and ensure your message is received by the right people.

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Market your inventory with direct marketing

Customers looking for grocery delivery service have numerous options due to the variety of businesses out there. Grocery sellers do not have this luxury. Your appeal to your customers is the type of products you offer and how you offer them. With direct marketing, you can market everything from your most popular items to your unique products that other businesses may not offer.

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Market your most bought orders with direct marketing

By advertising incremental orders, businesses can highlight their willingness to accommodate their customers' changing needs and preferences with direct marketing. Promoting incremental orders can help businesses better understand their customers' buying behavior and preferences, which can inform future marketing strategies.

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Guarantee quick delivery and Accessibility with direct marketing.

By advertising directly to your consumers through direct marketing, you give them a sense that deliveries from you will not only be fast but reliable. Nobody wants to buy fresh groceries from an alternative city, because well, they wouldn't be fresh anymore after they are delivered! Direct marketing is a great way to show people in your local area that their residence is easily accessible to your business, and you can offer them quick and reliable deliveries.

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Fresh food fast

Groceries are the types of commodities needed as fast as their requested. Let your customers know that you not only understand this but you are willing and able to deliver their need fast and very effectively.

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Third party apps

As mentioned before, delivery apps have become an increasingly important pawn in the grocery market. If your business has third party listings on any delivery app, be it Uber eats, Glovo, Doordash and the likes, incorporate these listings into your overall direct marketing strategy. You can do this by attaching links on your print media, sending email promotions, and targeting social media ads to customers in your delivery radius. This way, you can bring in more traffic to your establishment and increase your customer base through direct marketing.

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Targeted direct marketing

Targeted direct marketing allows businesses to reach people who are most likely to be interested in their products or services. By tailoring the message to the specific interests and behaviors of the target audience, you can increase the relevance of your ads and improve the likelihood of generating a response. You can send direct mail to people in your delivery radius, run ads on social media platforms targeting your ideal customers, and even use text message marketing to promote your business.

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Market freshness and healthy food

Marketing healthy food can increase sales for businesses that sell these products, especially as more people become interested in healthier eating habits. Let your customers know that they can always expect fresh and high quality food from your establishment whenever they need it. Everyone will be drawn to healthy fresh food especially if it's being delivered. Use direct marketing to highlight your fresh produce and healthy options through targeted email campaigns, social media ads, and even signage in your store.

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No impulse spending (Avoid supermarkets)

Remind your potential customers that by having different groceries and foodstuffs brought directly to them through direct marketing, they will be able to eliminate most of the needless spending they do when making trips to supermarkets.

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Best use for different flyers, door hangers and posters

1. Regular and hard paper flyers - general things about your business, menus and pictures
2. Pamphlets and brochures - general things about your business, but mostly menus and pictures.
3. Posters- Pictures and quick details about your business
4. Door hangers - general things about your business, menus and pictures
5. Business cards- Mostly for distributing your contact information and your main offerings.

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Want to know how to advertise Your business from door to door?