Finding new ways to attract customers to your local hardware business is a difficult task, as people are increasingly drawn to large branded chains. So, despite the competition, it is up to you to find different niche ways to market yourself, ways that can support your local business and attract residents. However, there are numerous unique approaches to market a dedicated consumer group.

Why you should try directly marketing your hardware store.

1. Your contact information is readily available to your customers Incase they want to reach out to you.
2. Familiarize yourself to the potential customers around you.
3. Your hardware company becomes more approachable if you directly advertise yourself to people at their homes.
4. More people will get to know your services and the different types of services you offer.
6. Your business will be first in peoples mind when they require your services at their homes
8. Also, it is a very effective way to advertise without spending too much money.

Marketing a hardware store directly to people's homes can be beneficial for several reasons;

Targeted advertising

By marketing directly to people's homes, you can specifically target individuals who are likely to have a need for hardware supplies. For example, you can identify neighborhoods with homeowners or individuals who have recently moved into new homes, as they may require tools, home improvement materials, or gardening supplies.

Increased visibility and awarenesses

When you market directly to people's homes, you are putting your brand and offerings directly in front of potential customers. This can create greater awareness and familiarity with your hardware store, making it more likely that people will choose your store when they have a need for hardware supplies.

Local Exposure, Convenience and accessibility

Many people appreciate the convenience of having access to necessary items without having to travel far. By marketing your hardware store directly to homes, you can highlight the convenience of having a local store nearby. This can be particularly appealing for individuals who prefer to shop locally and support their community.

Building relationships

By targeting individual homes, you have an opportunity to establish a personal connection with potential customers. You can include personalized messages or offers in your marketing materials, demonstrating that you value their business. This personal touch can help build trust and loyalty, encouraging repeat visits and word-of-mouth recommendations.

Get Social media and digital marketing through direct marketing

You can use your social media pages and listings as one of the forefronts of your direct marketing strategy. By attaching your social media links and qr codes on print media, everyone that views your flyers, door hangers and posters has a chance to interact with your social media or website pages and learn more about your services and your business.

Promoting specials offers and discounts

Direct marketing allows you to highlight any special promotions, discounts, or exclusive offers your hardware store may have. By showcasing these deals directly to people's homes, you can incentivize them to visit your store, take advantage of the offers, and potentially make larger purchases.

Customer retention and loyalty

Direct marketing can also be used as a means to engage with existing customers. By sending targeted promotions, newsletters, or catalogs to their homes, you can remind them of your store's offerings, inform them of new products, and reward their loyalty with exclusive discounts. This can help increase customer retention and encourage repeat business.

Leverage Customer Reviews

Being an industry that greatly relies on client reviews and past works, direct marketing is an excellent opportunity to showcase your past works and advertise your positive reviews. People are more likely to take up your services if they see that other people are satisfied with your services.

Directly Market your Package deals

If you offer multiple items at once, or services, consider bundling them into packages. This can be an effective way to increase marketing and encourage customers to use multiple services.

---

Advertise Quick response time

Repair services can prominently display their response time on their marketing materials, as well as on their social media profiles and online sites. This can help customers understand that they can expect a quick response if they choose to use your services. Leverage customer reviews and testimonials to showcase how prior customers received your response time.

---

Market your expertise

Every business needs a way to assure quality of expertise in their direct marketing strategy. Display your certifications and qualifications prominently in your direct marketing materials. Testimonials and reviews from satisfied customers can also assure your expertise. Guarantee quality of your work in your marketing campaign to show confidence in your skills. Even highlighting your expertise in a specific area, such as plumbing or electrical repairs, can be very beneficial.

The importance of repair service (expertise) can be emphasized through direct marketing. DIY repairs can be time-consuming, some repairs can be dangerous, and require specialized tools and training to perform safely. Even in the long run, hiring someone to fix something may be cheaper than trying to do it yourself if not done properly. Direct marketing can be a form of education as well, so make sure to let your customers know the importance of hiring a professional handyman.

---

Time saving benefits

Through direct marketing, you can also emphasize the time-saving benefits of hiring a professional handyman. Let your customers know that hiring a professional handyman can save them time, allowing them to focus on other important things. With effective direct marketing, your business can reach more customers and increase your SEO ranking

Best use for different flyers, door hangers and posters

1. Regular and hard paper flyers - general things about your business, menus and pictures
2. Pamphlets and brochures - general things about your business, but mostly menus and pictures.
3. Posters- Pictures and quick details about your business
4. Door hangers - general things about your business, menus and pictures
5. Business cards- Mostly for distributing your contact information and your main offerings.

---

Want to know how to advertise Your business from directly to people?

---

Would you like to know the best ways to advertise your specific hardware or handyman services directly to people at their homes? Just ASK US! No consultation fees, No commitments. We are here to help you make your business better! Contact Us and ask us anything you would like!

Ask us...